First electronica virtual
01.Nov 2020In 2020 electronica, Munich took place as a virtual event for the first time.
This change, made necessary by the corona pandemic, brought many challenges as well as opportunities for new concepts and ideas.
Of course the pioneers were part of it. With the support of our long-standing partners in trade fair construction - Wiesner Messearchitektur and Plan3 - a concept was developed to implement interesting and profitable content in virtual space for existing and new customers, interested parties and business partners.
The result was the OptiMel studio for live meetings, which will continue to be used intensively after the trade fair - for workshops, presentations, project consultation, sampling and acceptance appointments.
Furthermore our appearance at the fair was a designed in the form of a virtual showroom - you can take a look at it again here: